B&B HOTELS p / b KTM 2021 Jersey Under the Sign of Glaz
A 2021 jersey under the sign of Glaz, symbols, and art.
Expected as every year by supporters, observers, and runners, the new livery of the B&B HOTELS p / b KTM jersey demonstrates the club's evolution while remaining faithful to the codes and philosophy of the Men in Glaz. Creative, harmonious, and resolutely Glaz, the team's favorite color and symbolic of its region, Brittany.
Expected as every year by supporters, observers, and runners, the new livery of the B&B HOTELS p / b KTM jersey demonstrates the club's evolution while remaining faithful to the codes and philosophy of the Men in Glaz. Creative, harmonious, and resolutely Glaz, the team's favorite color and symbolic of its region, Brittany.
“ Honestly, this is the most successful jersey I have ever worn. It is beautiful, uncluttered, the sponsors are clearly visible … The result is sublime and that will push us to wear it proudly. Our jersey is our second skin, the uniform that we will wear for more than three hundred days. It's a bit like our garment of light and this one is resplendent! "At the dawn of his fifteenth season in the professional peloton, Pierre Rolland is under the spell of his 2021 outfit, made by the equipment manufacturer Noret and designed by Franz-Renan Joly, designer of the Men in Glaz since the club's birth, four years ago.
Glaz, black and white, the newcomer is the fruit of a meeting between Armor and Argoat, the Breton coast, and the interior of the territory. A daring mix perfectly assumed by its creator. “ After the first cycle of three years, explains Franz-Renan Joly, the club has decided to call on its community, Breton supporters and partners, to continue its growth. It was the perfect opportunity to develop its visual identity and bring out even more its belonging to the Brittany region.»Present since the creation of the club, the furrows symbolizing agriculture and its wealth have been transformed, divided, and intertwined to evoke the diversity of the countryside in the countryside. These black patterns now coexist with white curves evoking the sea - the Ocean, more precisely - transformed into foam against the rocks of the coast or on the beaches of Morbihan and elsewhere. " The black dots that complete this patchwork are the fruit of my emotions," continues the graphic designer. A kind of bubbling because everything collides. Like the remains of a squall that can be explained by the total freedom of creation that I enjoyed. I hope the result will live up to expectations. "
After receiving a unanimously enthusiastic welcome from the runners, a real test of fire for any new outfit, the 2021 jersey made a detour to the town of Grand-Champ for a shoot well in its DNA. At the heart of Villa Gregam, a center dedicated to culture in all its forms, the 2021 B&B HOTELS p / b KTM jersey has blended into a decor created from scratch by two resident artists. Karim Manaï and Pierre-Antoine, respectively plastic artist and artist-painter, started from the inspiration of the creator of the jersey to create a street art universe with Glaz graffiti, rococo armchair, and an extraordinary collection of Ghetto-Blasters from the 80s, for a thunderous result. “ The exercise was new for the artists,” says Thi Thaï Nguyen, coordinator of Villa Gregam. The world of sport, cycling, in particular, is foreign to them and it was interesting to come across these worlds that would never have met without this initiative. The challenge was to capture the club's philosophy, its values , and script the place without betraying its spirit. The work of all of them has made it possible to break the codes and to break down social and disciplinary boundaries. "
B&B HOTELS p / b KTM
NEW JERSEY 2021
#MenInGlaz l #ThereIsNoTry
